About Us

Our vision is to foster

a loving, joy-filled environment

For Parents & Families

It is our vision to help foster a loving, joy-filled environment for your family. We are confident that we can provide the balance, structure, and harmony you need while mentoring your children through their earliest stages of development with empathy, love, and kindness. 
Brandi Jordan

Founder

Brandi has been helping new families grow, adjust, and find balance for almost two decades. She is a Board Certified Lactation Consultant, Pediatric Sleep Specialist, Newborn Care Specialist and a Postpartum Doula. She holds a BA in Child Development and a Master’s of Social Work from USC, where she is adjunct faculty lecturing in the area of infant mental health and culturally competent mental health care.

In 2009, she opened The Cradle Company, a pregnancy and postpartum resource center. Brandi’s work as a consultant, parenting group leader, and in-home practitioner has led her to develop a unique philosophy of gentle parenting techniques that are a pragmatic, practical and healthy approach for the “whole” family. In 2018 Brandi founded the National Association of Birth Workers of Color.

Suthi Nagar

operations & client care

Based in Austin, TX, Suthi Nagar leads Client Care and Operations with a passion for fostering meaningful connections and driving strategic improvements. When not collaborating with clients or refining processes, she enjoys paddle-boarding on Austin’s scenic waterways with her tween, tending her herb garden, and sewing handmade linen clothing.

Wendy Paniagua

Manager

Wendy Paniagua is the manager at The Cradle Company and is a proud mom of two little ones under 4, keeping her life busy and joyful. Based in Los Angeles, she spends time planning events, coaching fitness, and crafting. Passionate about helping families navigate parenthood, Wendy connects with and supports families to ensure they feel confident and cared for.

Jessica Crussel

Administrative Assistant

Jessica Crussel works in administration and special projects and is a wife and mom to a toddler daughter. Passionate about improving efficiency, she draws on her parenting experiences to help The Cradle Company meet each family’s unique needs. Living in Chicago, Jessica enjoys traveling, reading, and trying new recipes—especially desserts.

Words From the Families We’ve Supported