We believe all people deserve a good night’s sleep. We’d like to throw a wrench in that way
of thinking and propose that, with the proper understanding of your infant’s needs, and the use
of some of our gentle and straightforward sleep techniques, the whole family will be sleeping better.
We provide simple and caring sleep advice with parents’ and babies’ emotional and attachment needs in mind. Our helpful strategies will enable your child (and you) to get much needed rest.
Our philosophy of sleep learning is guided by a non-judgmental approach and our programs are specifically tailored to each individual family’s needs, with your personal parenting ideals in mind.
Most clients of The Cradle Company do co-sleep and breastfeed. These habits do not prevent you from getting your good night’s rest. There are gentle ways to sleep train your baby so that you and baby can rest.
NEWSFLASH: We all need sleep, especially new moms.
Natalie Manuel Lee
Emily King
Julia Stiles
A consult with Brandi, who has 50,000+ hours of hands-on infant sleep experience
An individualized sleep plan with 30 days of email, text, and phone support
A breastfeeding- and co-sleeping-friendly sleep program




Our resident sleep expert, Brandi Jordan, MSW, is the Founder of Practical Parenting™, and owner of The Cradle Company parenting center and boutique.
She holds a B.A. in Child Development, and a Master’s of Social Work from USC. In addition to her own methods, Brandi has been trained and certified as a Gentle Sleep Coach by Kim West, LCSW-C aka “the Sleep Lady” and author of Goodnight, Sleep Tight.
Brandi has been helping new parents since 1998 and has worked with hundreds of newborns, including over two dozen sets of multiples, in the home, as well as a consultant, and group leader. This has enabled her to brand a unique philosophy of parenting that is pragmatic, practical, and healthy for the “whole” family.
Please understand that our sleep consultants cannot make in-home visits for anything outside a 45 mile radius.
In-Home Consultations are available only in the locations we service.
If your residence is more than 30 miles from our location, there will be an additional $50 charge for an in-home visit.
Make an appointment with our board-certified Sleep Consultant.
Posted on Google Jason CertilmanTrustindex verifies that the original source of the review is Google. The Cradle Company was extremely responsive and very organized. In the end, they made sure the client was taken care of and our needs were met. I recommend.Posted on Google MelanieTrustindex verifies that the original source of the review is Google. Samantha was an absolute dream to work with. She possesses mastery over her skills and artfully employs her techniques. Samantha is grounded, warm, kind, loving, and incredibly effective at what she does. We employed her for 2 weeks to sleep train our baby. Before hiring Samantha, I was bed sharing and nursing my baby to sleep for 13 months. She was waking up every hour and I was in the depths of sleep deprivation. Within a few days, Samantha had successfully trained baby to sleep in the crib, days later she slept through the night, and by the end of her 2 week course, every member of the household was trained by Samantha on the sleep protocol. Baby now sleeps 8-10 hours throughout the night, in her crib, and sanity, sleep and joy was restored to the household. Samantha communicates very well, and throughout the course of our training, she would provide us with details on the night, tips and tools for us to employ, and was even available after the training to answer questions and provide further guidance. Samantha was a pleasure to host in our home, she is very professional, considerate, and courteous. I highly recommend her.Posted on Google Sanjay NagarTrustindex verifies that the original source of the review is Google. My wife and I found the right caregiver for our family using the Cradle Company. After an extremely challenging pregnancy and birth, we needed extra postpartum support, and the Cradle Company came through for us in a big way. They were compassionate, skilled, and highly professional. I especially recommend sleep coaching for the baby, although it’s really coaching for the parents.Posted on Google Samantha AndersonTrustindex verifies that the original source of the review is Google. I highly recommend The Cradle Company if you're pregnant or have a young baby. Hannah is so kind, compassionate, knowledgeable and nurturing. She's just fantastic! Plus they have wonderful products and classes available. A definite must for expecting families!
We don’t subscribe to one philosophy related to sleep.
At our core, we aim to meet each family and their little sleeper where they are at, and employ the gentlest interventions possible to help clients reach their goals.
What most parents are asking when they pose this is; Do you use cry it out? While we don’t think that this approach is necessary for most babies and children, in some cases the extinction method is one that has been useful. At the end of the day, we give clients our realistic opinions of what their level of success will be using various sleep learning methods based on what we know about their specific sleep issues and child, we then work with clients to decide which route feels right for their family.
That will largely depend on each baby, their gestational age, and the specific sleep issues that they are dealing with. However, most of our clients feel they have made major progress during the two weeks that they are working with our team.
A trained sleep consultant can help you assess your sleep issues, create understanding about the root of those issues, and help curate a step-by-step plan, tailored to your family to meet your sleep learning goals. They also give high fives and hugs when it’s hard (if you want them, of course).
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