Los Angeles Newborn Care Specialist

Gentle Guidance Through Your Baby’s First Weeks

Welcoming a new baby is both magical and overwhelming. Those first few weeks and months are filled with love, wonder, and a thousand questions. A Newborn Care Specialist (NCS) is there to make this transition smoother, offering professional, in-home support designed to help your whole family thrive.

Los Angeles Newborn Care Specialist

Gentle Guidance Through Your Baby’s First Weeks

Welcoming a new baby is magical, and overwhelming. Those first few weeks and months are filled with love, wonder, and a thousand questions. A Newborn Care Specialist (NCS) is there to make this transition smoother, offering professional, in-home support designed to help your whole family thrive.

Your nationwide birth, postpartum, and nanny full-service agency

Expert Help for a Calm and Confident Start to Parenthood

Your home is filled with love and excitement as you welcome your new baby but it’s also natural to feel a little uncertain during those first weeks. Sleep schedules, feeding routines, soothing a fussy newborn, there’s a lot to figure out.

A newborn care specialist (NCS) is there to ease that transition, offering calm, expert support for both you and your baby. With specialized training and hands-on experience, your newborn care specialist provides guidance and reassurance while caring for your newborn’s every need. From establishing healthy sleep habits to creating a comfortable, nurturing environment, they help you settle into parenthood with confidence and peace of mind.

Guidance, Comfort, and Practical Help for New Parents

Feeding support & Guidance

Whether breastfeeding, bottle-feeding, or a combination, your newborn care specialist will help you to establish comfortable, effective routines.

Soothing techniques

Skilled assistance with swaddling, calming holds, and proven comfort methods to ease fussiness and help your baby feel secure and settled.

Reassurance & education

Patient, compassionate guidance that helps you navigate those first weeks with confidence.

Safe sleep setup & nursery organization

Practical support in creating a safe, peaceful sleep environment and organizing your nursery for comfort, safety, and convenience.

Gentle sleep conditioning

Your newborn care specialist will help guide you in setting the stage for healthy sleep habits, day and night.

Light household tasks

From washing bottles and baby laundry to keeping the nursery tidy, your NCS takes care of small but important details so you can rest and focus on your little one.

Safe sleep setup & nursery organization

Practical support in creating a safe, peaceful sleep environment and organizing your nursery for comfort, safety, and convenience.

Gentle sleep conditioning

Your newborn care specialist will help guide you in setting the stage for healthy sleep habits, day and night.

Light household tasks

From washing bottles and baby laundry to keeping the nursery tidy, your NCS takes care of small but important details so you can rest and focus on your little one.

Featured In:

Compassionate Childcare On Demand

Finding the Right Newborn Care Specialist

When you’re welcoming a newborn, every moment feels precious and sometimes, a little overwhelming. At The Cradle Company, we’re here to match your family with the perfect newborn care specialist - someone who brings calm, expertise, and gentle support into your home. Whether you’re navigating those very first nights or adjusting to life with your little one in the weeks ahead, we’ll guide you every step of the way to help you feel confident and at ease.

Our Standards Of Care

Evidence based & judgement free

The Cradle Company’s mission is to support families in a space free of judgment; to provide resources and evidence-based education that will enrich and empower relationships between parents and their children.

It is our vision to help foster a loving, joy filled environment, assist in bringing families balance, structure, guidance and harmony, and pave the way in mentoring children in their earliest stages of development with empathy, love and kindness.

find your perfect match

You Deserve The Best Child Care

It is essential that all members of our team agree to keep these ideals alive in interactions and practices with clients. We personally verify that our caregivers have the latest information about baby care, child development, and maternal wellness.

All our caregivers are CPR/First Aid certified and specifically trained to help and educate in the safe care of children.

Let us find the perfect care for your family's journey.

Families need more than supervision—they want a caregiver who nurtures, supports, and ensures their loved ones’ well-being. That’s why we’re committed to providing peace of mind with caring, highly trained professionals ready for any situation.

EXPERIENCE

Our team brings years of hands-on expertise to support your family with care and confidence.

YOUR UNIQUE NEEDS

We take the time to match you with a caregiver who truly fits your family's needs and lifestyle.

QUALITY OF SERVICES

Compassionate, reliable support to make parenting a little easier, from pregnancy to postpartum.

SAFETY STANDARDS

Your family's well-being is our priority, with trusted standards for top-quality care.

MEDICAL & SAFETY KNOWLEDGE

Skilled in care, safety, and safety preparedness to keep your little ones safe.

EMOTIONAL & SUPPORT SKILLS

Warm, understanding care that helps you feel confident at every stage.

WORK HISTORY & REFERENCES

Carefully chosen caregivers with proven experience and glowing recommendations.

BACKGROUND CHECKS

Every caregiver is thoroughly screened for your peace of mind.

Let us find the perfect care for your family's journey.

PoSTPARTUM DOULA

Bringing a baby into the world is a profound experience, and your recovery matters just as much as caring for your newborn. A postpartum doula nurtures and supports you as your body heals and adjusts after birth. With personalized, in-home care, your doula can guide you through breastfeeding challenges, support your emotional wellbeing, and offer gentle bodywork to restore strength and balance, giving you the time, space, and care you need to recover fully and feel confident in your new role as a mother.

Sleep consultation

Having a baby shouldn’t mean sacrificing your rest and wellbeing. With a better understanding of your infant’s needs and our gentle, straightforward sleep techniques, everyone can rest easier.

We offer simple, caring advice that supports both parents’ and babies’ emotional and attachment needs, helping your child—and you—get the sleep you need. Our non-judgmental, tailored approach ensures every program aligns with your family’s unique parenting style.

What Others Are Saying About Us

See why families trust us with their journey.

“Brandy empowered me during my breastfeeding journey, helping with my milk supply, latching, and confidence as a new mom. She’s been an invaluable support every step of the way!”

NATALIE MANUEL LEE,

Host & Creator

“Brandi worked her magic, transforming my sleepless nights with my baby into peaceful 11-hour stretches. Her calm, confident nature and expertise make her an absolute lifesaver for exhausted parents!”

EMILY KING

“Brandi’s calm, flexible approach to parenting brought me peace and confidence, honoring our family’s unique needs. She’s more than a guide—she’s the village we often feel we’ve lost.”

JULIA STILES,

American Actress

FOUNDER

Brandi Jordan

Brandi has been helping new families grow, adjust, and find balance for almost two decades. She is a Board Certified Lactation Consultant, Baby sleep consultation, Newborn Care Specialist and a Postpartum Doula. She holds a BA in Child Development and a Master’s of Social Work from USC, where she is adjunct faculty lecturing in the area of infant mental health and culturally competent mental health care.

In 2009, she opened The Cradle Company, a pregnancy and postpartum resource center. Brandi’s work as a consultant, parenting group leader, and in-home practitioner has led her to develop a unique philosophy of gentle parenting techniques that are a pragmatic, practical and healthy approach for the “whole” family. In 2018 Brandi founded the National Association of Birth Workers of Color.

Kind Words, From Our Past Clients

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Erika C.
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First I want to thank them for being available on a Sunday. I had a rough night with my newborn and because of my hormones I know now that added to me feeling overwhelmed and could not wait til Monday. Brandi reached out to me right away and we confirmed a time. During her in home visit she helped me get my son to relatch. But more importantly she made me feel relaxed and reassured me that we were doing well. As a new mom who is sleep deprived and with hormones all over the place her approach and gentle touch was appreciated. Over the next few days she also followed up which was nice. She was very supportive and kind.
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Shiri G.
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Our sleep consultation with Brandi changed our lives. I get that this sounds dramatic, but after not sleeping for almost two years, sleeping again was pretty dramatic. While I absolutely support all parents in however they chose to sleep train or not sleep train their babies, I was not personally comfortable doing any sort of Cry-It-Out practice with my son, and Brandi was able to guide us into a healthier sleep situation that suited our lifestyle and parenting styles. She is very knowledgable and was a delight to work with. I have already recommended her services to almost a dozen sleep deprived new parents, as I know they will not be disappointed and will get what they need. Brandi is also a very prominent and positive role model and leader amongst many Mom groups out in L.A, and I feel very ethically sound in supporting her and her business. Can not recommend her enough!
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Kim W.
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Took a prenatal breast feeding class here. The instructor was Hannah. The structure of the class was informal so there were plenty of opportunities for questions and discussions. As an expectant mommy of twins, she was very knowledgeable and patient about answering specific questions related to twin feeding. If we have trouble we will likely hire one of their consultants to help us with the process. We have great confidence in them.
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Christie R.
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The Cradle Company saved my sanity. Seriously. Last year, I gave birth to my treasured little baby, who was quite frustrated with breastfeeding. Hannah and the breastfeeding support group provided me with an environment that helped me to persist through that tough transition period... my frustrated baby eventually became a champion at the breast (so much so that she weaned herself off of the bottle)! If you are looking for or even considering lactation support, this is the place to be. In addition to breastfeeding support, I've also been through the childbirth education class. It was well done and not prescriptive... it was truly informative, the way I would expect a childbirth education class to be, and supportive of the diverse birth plans people may have.
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Ann R.
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The Cradle Company prenatal classes are invaluable. Hannah does an incredible job covering the breadth and depth of material and also creates a very comfortable environment which enables candid and important conversations. My husband and I knew very little about the early signs of labor, the stages of labor, what to expect at the hospital, etc. After every class we left feeling more empowered to make decisions about what we wanted our birth to be like while also recognizing that at the end of the day much is beyond your control. Hannah never preached. She always provided information in an objective fashion. We feel very lucky to have attended these classes and could not recommend them more!
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nm g.
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Oh my gosh - I wish I would have hired Brandi sooner for help with our third baby's lack of sleep. I tried and tried for 6 months and finally called Brandi. We met for about 45 min and we texted daily and I did just what she suggested and I went from waking up 5 times per night to just once! And then even her poor napping improved too. It was so worth it! I loved Brandi and her vibe too. So kind and encouraging and reassuring. Just what I needed in the state of sleepless misery I was in. Couldn't be happier about my experience.
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bekah t.
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I recently went through The Cradle Company to sleep train my daughter. I had the best experience working with Brandi. My little one bed shared pretty much from birth and sleep training thing was incredibly daunting but I knew we were ready. I'm so glad my friend referred me to Brandi. We had a consult with Brandi in which she learned about my husband, myself, our daughter, and our home/sleep/day to day situation. We tailored a sleep plan that worked for us and that we were comfortable with. Once we began, it was a process and not always an easy one. Brandi was always there though, to answer my questions, to give me feedback, and to gently guide us along. My daughter now sleeps through the night, in her crib, as well as naps in her crib. I truly never thought that would happen. Brandi instilled faith in me that I had the tools to help my daughter. She was there to reassure me when I felt I was doing something 'wrong'. She steeled my nerves at 3 am when I wasn't sure how to deal. She played a major part in my daughter's amazing evolution and journey to independence and for that, I will be forever grateful!
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Geeson M.
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I called Brandi, the owner, yesterday about needing a lactation consultant as I was having much challenges with breastfeeding. Brandi had Hannah contact me and we set up an appointment for the next day. Hannah was even willing to come the same evening, but I was too exhausted having just been released from the hospital that day. I had delivered 4 days ago. Here it was the next day out of the hospital, exhausted and overwhelmed with a stranger in my home, but I felt immediately comfortable with Hannah. She was professional, knowledgeable, and had great advice. She explained the process and answered all my questions. You could tell she really cares about infants and wants to genuinely help. After our session, she said we would follow up in 2 days on the phone, which I really appreciated. Although this breastfeeding business takes its toll on you, I feel much better after having met with Hannah.

All your questions answered about a Newborn Care Specialist

Have questions? We’ve got answers! Find out everything you need to know about a newborn care specialist, how it works, and what to expect.

What does a newborn care specialist do?

A newborn care specialist (NCS) is a trained professional who focuses entirely on the needs of your newborn and your family in the early weeks and months after birth. They provide hands-on care, guidance, and education to help you navigate feeding, sleep routines, soothing techniques, and baby development. They also support parents in building confidence with newborn care, ensuring you feel rested, informed, and supported.

While a nanny provides ongoing childcare for children of various ages, and a night nanny primarily assists with nighttime feedings and sleep, a newborn care specialist is specifically trained in infant care during the first few months of life. They bring expertise in areas like feeding (breast, bottle, or combination), infant sleep habits, postpartum recovery support, and common newborn challenges such as reflux or colic. Their role is short-term and focused on giving your baby — and you — the best possible start.

We recommend booking as early as your second trimester, especially if you’d like guaranteed availability for your baby’s arrival. Many families secure an NCS well in advance to ensure a smooth postpartum transition. However, if your baby is already here, we can still help;  we’ll do our best to match you with a qualified specialist as soon as possible.

Yes. Many families choose overnight newborn care so they can get restorative sleep while knowing their baby is in expert hands. Overnight, your specialist will handle feedings, diaper changes, and soothing so you can rest. If you’re breastfeeding, they can bring the baby to you for feeds and handle all the settling afterwards, making nighttime care easier and more restful.

Yes — but in the early weeks, our focus is on laying healthy sleep foundations rather than formal sleep training. A newborn care specialist can help establish gentle routines, recognise your baby’s sleep cues, and create an environment that encourages longer stretches of rest. When your baby is developmentally ready, they can guide you through age-appropriate sleep training methods that align with your parenting style.

All your questions answered about a Newborn Care Specialist

Have questions? We’ve got answers! Find out everything you need to know about a newborn care specialist, how it works, and what to expect.

What does a newborn care specialist do?

Partnering with a reputable nanny agency offers several advantages. We handle the entire hiring process, including thorough screening, background checks, and legal guidance, simplifying the process for busy parents.

We begin with a discovery call to gather information about your child’s age, schedule, and developmental needs. Using this information, we match you with suitable nanny candidates, coordinate interviews, and assist with the offer and onboarding process to ensure a seamless experience.

Yes, we help guide employment aspects, including contracts, payroll setup, and understanding labor laws, ensuring you can confidently hire your chosen nanny.

We offer ongoing support even after placement, checking in with both families and nannies to ensure a successful long-term fit. They are available for any questions or concerns that arise, providing continued assistance to both parties.

We offer ongoing support even after placement, checking in with both families and nannies to ensure a successful long-term fit. They are available for any questions or concerns that arise, providing continued assistance to both parties.

Contact us today for personalized help in finding the perfect newborn care specialist for your family.

Contact us today for personalized help in finding the perfect newborn care specialist for your family.