New York Doula Services

Gentle, Reassuring Guidance For Your Birth Experience

Welcoming a new baby is a powerful, life-changing experience. A birth doula provides gentle emotional, physical, and informational support throughout pregnancy, labor, and delivery, helping you feel confident, prepared, and supported as you navigate the birth of your child.

Your nationwide birth, postpartum, and nanny full-service agency

Experienced Birth Doulas Supporting Your Pregnancy and Birth

Preparing for the arrival of a baby is exciting, but it can also bring many questions and uncertainties. Our New York birth doulas provide continuous emotional, physical, and informational support throughout pregnancy, labor, and delivery, helping families feel confident and supported every step of the way. For expectant parents, having a trusted professional by your side makes the birthing experience calmer and more empowering.

At The Cradle Company, we connect New York families with experienced birth doulas who offer steady guidance as you prepare to welcome your baby. From discussing birth preferences and comfort techniques to providing reassurance during labor, our doulas create a supportive environment that facilitates a positive and fulfilling birth experience. Their role is not medical, but they work alongside your healthcare team to ensure you feel heard, informed, and cared for throughout the process.

New York Birth Doula Support
Gentle Guidance Throughout Your Birth Journey

Prenatal Planning

Our doulas guide families through pregnancy with personalized education, birth plan development, and practical strategies, ensuring parents feel confident and prepared for labor and delivery.

Informed Guidance

Doulas offer clear, unbiased information about labor options, interventions, and birth preferences, empowering families to make informed decisions in partnership with their healthcare team.

Continuous Emotional Support

Our doulas provide steady encouragement, reassurance, and empathy throughout pregnancy, labor, and delivery, helping parents feel calm, confident, and supported during every stage of the birth experience.

cute baby in pink

Physical Comfort & Techniques

Using evidence-based techniques, such as positioning, breathing, and massage, our doulas help manage labor sensations naturally, enhancing relaxation and easing physical strain.

Advocacy & Partnership

While respecting your birth plan, doulas act as supportive advocates, helping communicate your needs and wishes to medical staff while maintaining a calm, reassuring presence.

Peace of Mind

Our New York birth doulas are carefully vetted, highly experienced, and trained in birth support, giving parents confidence knowing they have compassionate, professional care through one of life’s most important moments.

cute baby in pink

Physical Comfort & Techniques

Using evidence-based techniques, such as positioning, breathing, and massage, our doulas help manage labor sensations naturally, enhancing relaxation and easing physical strain.

Advocacy & Partnership

While respecting your birth plan, doulas act as supportive advocates, helping communicate your needs and wishes to medical staff while maintaining a calm, reassuring presence.

Peace of Mind

Our New York birth doulas are carefully vetted, highly experienced, and trained in birth support, giving parents confidence knowing they have compassionate, professional care through one of life’s most important moments.

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Compassionate & Professional Support

Trusted Guidance for New York Families

In the fast-paced rhythm of New York life, pregnancy and birth can be an exciting yet overwhelming time. A skilled birth doula by your side can transform the experience, providing calm, steady guidance through every stage of labor. With a birth doula, families gain a trusted partner who helps them navigate decisions, communicate preferences, and manage the physical and emotional demands of labor. The Cradle Company connects New York families with experienced, vetted birth doulas who bring expertise, reassurance, and emotional support, helping you feel prepared, confident, and empowered.

Doula providing emotional support to a woman during childbirth in a hospital delivery room.
Pregnant woman in a birthing pool while a doula or medical professional monitors the baby’s heartbeat during water labor.
Doula using a fetal doppler to monitor a pregnant woman’s baby while her partner offers support during a prenatal check.
Doula meeting with a pregnant woman to discuss birth planning and prenatal support at home.
Our Standards Of Care

Evidence based & judgement free

The Cradle Company’s mission is to support families in a space free of judgment; to provide resources and evidence-based education that will enrich and empower relationships between parents and their children.

It is our vision to help foster a loving, joy filled environment, assist in bringing families balance, structure, guidance, and harmony, and pave the way in mentoring children in their earliest stages of development with empathy, love, and kindness.

find your perfect match

You Deserve The Best Care

It is essential that all members of our team agree to keep these ideals alive in interactions and practices with clients. We personally verify that our caregivers have the latest information about baby care, child development, and maternal wellness.

All our caregivers are CPR/First Aid certified and specifically trained to help and educate in the safe care of children.

Doula offering comfort and support to a pregnant woman during a prenatal visit at home.
Mother holding her newborn baby immediately after birth during a water birth.

Let us find the perfect care for your family's journey.

Families need more than supervision—they want a caregiver who nurtures, supports, and ensures their loved ones’ well-being. That’s why we’re committed to providing peace of mind with caring, highly trained professionals ready for any situation.

EXPERIENCE

Our team brings years of hands-on expertise to support your family with care and confidence.

YOUR UNIQUE NEEDS

We take the time to match you with a caregiver who truly fits your family's needs and lifestyle.

QUALITY OF SERVICES

Compassionate, reliable support to make parenting a little easier, from pregnancy to postpartum.

SAFETY STANDARDS

Your family's well-being is our priority, with trusted standards for top-quality care.

MEDICAL & SAFETY KNOWLEDGE

Skilled in care, safety, and safety preparedness to keep your little ones safe.

EMOTIONAL & SUPPORT SKILLS

Warm, understanding care that helps you feel confident at every stage.

WORK HISTORY & REFERENCES

Carefully chosen caregivers with proven experience and glowing recommendations.

BACKGROUND CHECKS

Every caregiver is thoroughly screened for your peace of mind.

Baby sleeping after lactating
Pediatric Sleep consultation

We provide simple and caring sleep advice with parents’ and babies’ emotional and attachment needs in mind. 

Postpartum Doula
We provide calm, expert support to help you heal, regain your strength, and confidently adjust to motherhood.
 
Newborn Care Specialist

We offer trusted newborn care that brings calm, guidance, and reassurance to your first weeks at home.

What Others Are Saying About Us

See why families trust us with their journey.

“Brandi empowered me during my breastfeeding journey, helping with my milk supply, latching, and confidence as a new mom. She’s been an invaluable support every step of the way!”

NATALIE MANUEL LEE,

Host & Creator

“Brandi worked her magic, transforming my sleepless nights with my baby into peaceful 11-hour stretches. Her calm, confident nature and expertise make her an absolute lifesaver for exhausted parents!”

EMILY KING

“Brandi’s calm, flexible approach to parenting brought me peace and confidence, honoring our family’s unique needs. She’s more than a guide—she’s the village we often feel we’ve lost.”

JULIA STILES,

American Actor

FOUNDER

Brandi Jordan

Brandi has been helping new families grow, adjust, and find balance for almost two decades. She is a Board Certified Lactation Consultant, Baby Sleep Consultant, Newborn Care Specialist and a Postpartum Doula. She holds a BA in Child Development and a Master’s of Social Work from USC, where she is adjunct faculty lecturing in the area of infant mental health and culturally competent mental health care.

In 2009, she opened The Cradle Company, a pregnancy and postpartum resource center. Brandi’s work as a consultant, parenting group leader, and in-home practitioner has led her to develop a unique philosophy of gentle parenting techniques that are a pragmatic, practical and healthy approach for the “whole” family. In 2018 Brandi founded the National Association of Birth Workers of Color.

All your questions answered about New York doula services

Have questions? We’ve got answers! Find out everything you need to know about our nanny agency, how it works, and what to expect.

What exactly does a birth doula do?

A birth doula provides continuous emotional, physical, and informational support throughout pregnancy, labor, and delivery. They help parents prepare by discussing birth preferences and providing guidance on comfort techniques, coping strategies, and decision-making.

During labor, your chosen doula stays by your side, offering reassurance, encouragement, and acting as a calm advocate for your wishes. They provide hands-on support and guidance with positioning, breathing techniques, massage, and relaxation strategies. While they do not perform medical procedures, their presence can create a more positive, supported birth experience for you and your family.

It’s best to hire a birth doula early in your pregnancy, often in the second trimester, so you have plenty of time to meet, plan, and build a supportive relationship. This allows the doula to guide you through prenatal preparation, help create a birth plan, and provide ongoing education and reassurance leading up to labor.

A birth doula supports you during pregnancy, labor, and delivery, focusing on emotional guidance, comfort techniques, birth preparation, and advocacy in the hospital or birth center. A postpartum doula provides support after your baby is born, helping with newborn care, feeding guidance, and postpartum recovery.

All your questions answered about a New York baby sleep consultant

Have questions? We’ve got answers! Find out everything you need to know about our pediatric sleep consultants

What sleep training methods do you use?

We believe that there’s no one-size-fits-all strategy when it comes to baby sleep. We tailor our approach to each family, using gentle, attachment-friendly methods that align with your parenting style and your child’s unique needs.

Every baby is different, but most families notice meaningful improvements within two weeks. Progress depends on your child’s age and specific sleep challenges, so our service includes follow-up email, telephone, and text support for 30 days.

Absolutely. Our plans respect breastfeeding, co-sleeping, and family bonding, creating strategies that fit your routines without forcing you to change your parenting values.

Our specialized baby sleep consultant will assess your child’s sleep patterns, identify challenges, and provide a step-by-step, personalized plan. We help families get better rest while keeping your emotional needs front and center of everything we advise.

Yes, we offer in-home consultations in New York and nearby areas. Additional travel fees may apply for locations beyond a set radius.

New York City Experiences That Delight All Ages

 

New York offers endless opportunities for families to explore, learn, and spend time together. From story times that nurture a love of books to parks, playgrounds, and magical city attractions designed with little ones in mind. These destinations make it easy to create simple, joyful moments while raising a family in New York.

The Cradle Company works with families throughout New York to connect them with experienced birth doulas, postpartum doulas, nannies, and newborn care specialists. Our dedicated team supports parents through pregnancy, birth, and the early stages of family life with thoughtful, dependable care.