Welcoming a new baby is both magical and overwhelming. Those first few weeks and months are filled with love, wonder, and a thousand questions. A Newborn Care Specialist (NCS) is there to make this transition smoother, offering professional, in-home support designed to help your whole family thrive.
Welcoming a new baby is magical, and overwhelming. Those first few weeks and months are filled with love, wonder, and a thousand questions. A Newborn Care Specialist (NCS) is there to make this transition smoother, offering professional, in-home support designed to help your whole family thrive.
Whether breastfeeding, bottle-feeding, or a combination, your newborn care specialist will help you to establish comfortable, effective routines.
Skilled assistance with swaddling, calming holds, and proven comfort methods to ease fussiness and help your baby feel secure and settled.
Patient, compassionate guidance that helps you navigate those first weeks with confidence.
Practical support in creating a safe, peaceful sleep environment and organizing your nursery for comfort, safety, and convenience.
Your newborn care specialist will help guide you in setting the stage for healthy sleep habits, day and night.
From washing bottles and baby laundry to keeping the nursery tidy, your NCS takes care of small but important details so you can rest and focus on your little one.
Practical support in creating a safe, peaceful sleep environment and organizing your nursery for comfort, safety, and convenience.
Your newborn care specialist will help guide you in setting the stage for healthy sleep habits, day and night.
From washing bottles and baby laundry to keeping the nursery tidy, your NCS takes care of small but important details so you can rest and focus on your little one.
Families need more than supervision—they want a caregiver who nurtures, supports, and ensures their loved ones’ well-being. That’s why we’re committed to providing peace of mind with caring, highly trained professionals ready for any situation.
Our team brings years of hands-on expertise to support your family with care and confidence.
We take the time to match you with a caregiver who truly fits your family's needs and lifestyle.
Compassionate, reliable support to make parenting a little easier, from pregnancy to postpartum.
Your family's well-being is our priority, with trusted standards for top-quality care.
Skilled in care, safety, and safety preparedness to keep your little ones safe.
Warm, understanding care that helps you feel confident at every stage.
Carefully chosen caregivers with proven experience and glowing recommendations.
Every caregiver is thoroughly screened for your peace of mind.
Bringing a baby into the world is a profound experience, and your recovery matters just as much as caring for your newborn. A postpartum doula nurtures and supports you as your body heals and adjusts after birth. With personalized, in-home care, your doula can guide you through breastfeeding challenges, support your emotional wellbeing, and offer gentle bodywork to restore strength and balance, giving you the time, space, and care you need to recover fully and feel confident in your new role as a mother.
Having a baby shouldn’t mean sacrificing your rest and wellbeing. With a better understanding of your infant’s needs and our gentle, straightforward sleep techniques, everyone can rest easier.
We offer simple, caring advice that supports both parents’ and babies’ emotional and attachment needs, helping your child—and you—get the sleep you need. Our non-judgmental, tailored approach ensures every program aligns with your family’s unique parenting style.
“Brandi empowered me during my breastfeeding journey, helping with my milk supply, latching, and confidence as a new mom. She’s been an invaluable support every step of the way!”
“Brandi worked her magic, transforming my sleepless nights with my baby into peaceful 11-hour stretches. Her calm, confident nature and expertise make her an absolute lifesaver for exhausted parents!”
“Brandi’s calm, flexible approach to parenting brought me peace and confidence, honoring our family’s unique needs. She’s more than a guide—she’s the village we often feel we’ve lost.”
Brandi has been helping new families grow, adjust, and find balance for almost two decades. She is a Board Certified Lactation Consultant, Baby sleep consultant, Newborn Care Specialist and a Postpartum Doula. She holds a BA in Child Development and a Master’s of Social Work from USC, where she is adjunct faculty lecturing in the area of infant mental health and culturally competent mental health care.
In 2009, she opened The Cradle Company, a pregnancy and postpartum resource center. Brandi’s work as a consultant, parenting group leader, and in-home practitioner has led her to develop a unique philosophy of gentle parenting techniques that are a pragmatic, practical and healthy approach for the “whole” family. In 2018 Brandi founded the National Association of Birth Workers of Color.
Posted on Google Jason CertilmanTrustindex verifies that the original source of the review is Google. The Cradle Company was extremely responsive and very organized. In the end, they made sure the client was taken care of and our needs were met. I recommend.Posted on Google MelanieTrustindex verifies that the original source of the review is Google. Samantha was an absolute dream to work with. She possesses mastery over her skills and artfully employs her techniques. Samantha is grounded, warm, kind, loving, and incredibly effective at what she does. We employed her for 2 weeks to sleep train our baby. Before hiring Samantha, I was bed sharing and nursing my baby to sleep for 13 months. She was waking up every hour and I was in the depths of sleep deprivation. Within a few days, Samantha had successfully trained baby to sleep in the crib, days later she slept through the night, and by the end of her 2 week course, every member of the household was trained by Samantha on the sleep protocol. Baby now sleeps 8-10 hours throughout the night, in her crib, and sanity, sleep and joy was restored to the household. Samantha communicates very well, and throughout the course of our training, she would provide us with details on the night, tips and tools for us to employ, and was even available after the training to answer questions and provide further guidance. Samantha was a pleasure to host in our home, she is very professional, considerate, and courteous. I highly recommend her.Posted on Google Sanjay NagarTrustindex verifies that the original source of the review is Google. My wife and I found the right caregiver for our family using the Cradle Company. After an extremely challenging pregnancy and birth, we needed extra postpartum support, and the Cradle Company came through for us in a big way. They were compassionate, skilled, and highly professional. I especially recommend sleep coaching for the baby, although it’s really coaching for the parents.Posted on Google Samantha AndersonTrustindex verifies that the original source of the review is Google. I highly recommend The Cradle Company if you're pregnant or have a young baby. Hannah is so kind, compassionate, knowledgeable and nurturing. She's just fantastic! Plus they have wonderful products and classes available. A definite must for expecting families!
Have questions? We’ve got answers! Find out everything you need to know about a newborn care specialist, how it works, and what to expect.
A newborn care specialist (NCS) is a trained professional who focuses entirely on the needs of your newborn and your family in the early weeks and months after birth. They provide hands-on care, guidance, and education to help you navigate feeding, sleep routines, soothing techniques, and baby development. They also support parents in building confidence with newborn care, ensuring you feel rested, informed, and supported.
While a nanny provides ongoing childcare for children of various ages, and a night nanny primarily assists with nighttime feedings and sleep, a newborn care specialist is specifically trained in infant care during the first few months of life. They bring expertise in areas like feeding (breast, bottle, or combination), infant sleep habits, postpartum recovery support, and common newborn challenges such as reflux or colic. Their role is short-term and focused on giving your baby — and you — the best possible start.
We recommend booking as early as your second trimester, especially if you’d like guaranteed availability for your baby’s arrival. Many families secure an NCS well in advance to ensure a smooth postpartum transition. However, if your baby is already here, we can still help; we’ll do our best to match you with a qualified specialist as soon as possible.
Yes. Many families choose overnight newborn care so they can get restorative sleep while knowing their baby is in expert hands. Overnight, your specialist will handle feedings, diaper changes, and soothing so you can rest. If you’re breastfeeding, they can bring the baby to you for feeds and handle all the settling afterwards, making nighttime care easier and more restful.
Yes — but in the early weeks, our focus is on laying healthy sleep foundations rather than formal sleep training. A newborn care specialist can help establish gentle routines, recognise your baby’s sleep cues, and create an environment that encourages longer stretches of rest. When your baby is developmentally ready, they can guide you through age-appropriate sleep training methods that align with your parenting style.
Have questions? We’ve got answers! Find out everything you need to know about a newborn care specialist, how it works, and what to expect.
Partnering with a reputable nanny agency offers several advantages. We handle the entire hiring process, including thorough screening, background checks, and legal guidance, simplifying the process for busy parents.
We begin with a discovery call to gather information about your child’s age, schedule, and developmental needs. Using this information, we match you with suitable nanny candidates, coordinate interviews, and assist with the offer and onboarding process to ensure a seamless experience.
Yes, we help guide employment aspects, including contracts, payroll setup, and understanding labor laws, ensuring you can confidently hire your chosen nanny.
We offer ongoing support even after placement, checking in with both families and nannies to ensure a successful long-term fit. They are available for any questions or concerns that arise, providing continued assistance to both parties.
We offer ongoing support even after placement, checking in with both families and nannies to ensure a successful long-term fit. They are available for any questions or concerns that arise, providing continued assistance to both parties.
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