Your nationwide birth, postpartum, and nanny full-service agency

Postpartum
Care Services

Words From the Families We’ve Supported

Caregiver search, curated shortlist & Zoom interviews

Comprehensive background check & vetting

Guidance & assistance with hiring paperwork

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Postpartum Doula vs Newborn Care Specialist

What’s the difference between a Postpartum Doula and a Newborn Care Specialist (NCS)? 
How do I know which one is right for me? See our comparison table.

Postpartum Doula (PPD)Newborn Care Specialist (NCS)
Primary FocusSupporting the entire family during the postpartum period, with a focus on emotional and physical recovery for the mother.Providing specialized care for the newborn, focusing on their physical needs, routine, and developmental milestones.
Care DurationTypically offers support for a few weeks to a few months after birth.Often hired for short-term care, usually the first 3-6 months after birth.
Services ProvidedEmotional support for the mother, light household tasks, breastfeeding guidance, and family education.Expert care for the newborn (feeding, sleep training, soothing), creating routines, and addressing newborn-specific concerns like colic or reflux.
Focus on HouseholdAssists with light cleaning, laundry, and meal preparation to ease the transition for the family.Rarely handles household tasks but focuses more deeply on newborn care.
TrainingMay have certifications in postpartum care, breastfeeding, and emotional support.Specialized training in newborn care, including sleep training, feeding, and developmental milestones.
Overnight SupportProvides emotional and logistical support during the day and sometimes overnight.Commonly provides overnight care to allow parents uninterrupted rest.
Who It’s Best ForFamilies seeking holistic support during the postpartum transition, including both emotional and physical recovery.Families looking for expert, specialized care for their newborn, particularly for developing sleep and feeding routines.
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Postpartum Doula
vs
Newborn Care Specialist

What’s the difference between a Postpartum Doula and a Newboarn Care Specialist (NCS)? 

How do I know which one is right for me? 

See our comparison table.

Primary Focus

Postpartum Doula (PPD)Supporting the entire family during the postpartum period, with a focus on emotional and physical recovery for the mother.
Newborn Care Specialst (NCS)Providing specialized care for the newborn, focusing on their physical needs, routine, and developmental milestones.

Care Duration

Postpartum Doula (PPD)Typically offers support for a few weeks to a few months after birth.
Newborn Care Specialst (NCS)Often hired for short-term care, usually the first 3-6 months after birth.

Services

Postpartum Doula (PPD)Emotional support for the mother, light household tasks, breastfeeding guidance, and family education.
Newborn Care Specialst (NCS)Expert care for the newborn (feeding, sleep training, soothing), creating routines, and addressing newborn-specific concerns like colic or reflux.

Focus on Household

Postpartum Doula (PPD)Assists with light cleaning, laundry, and meal preparation to ease the transition for the family.
Newborn Care Specialst (NCS)Rarely handles household tasks but focuses more deeply on newborn care.

Training

Postpartum Doula (PPD)May have certifications in postpartum care, breastfeeding, and emotional support.
Newborn Care Specialst (NCS) and emotional support. Specialized training in newborn care, including sleep training, feeding, and developmental milestones.

Overnight Support

Postpartum Doula (PPD)Provides emotional and logistical support during the day and sometimes overnight.
Newborn Care Specialst (NCS)Commonly provides overnight care to allow parents uninterrupted rest.

Who It’s Best For

Postpartum Doula (PPD)Families seeking holistic support during the postpartum transition, including both emotional and physical recovery.
Newborn Care Specialst (NCS)Families looking for expert, specialized care for their newborn, particularly for developing sleep and feeding routines.

Supporting Your Birth Journey

A birth doula might be the right fit for you if you’re looking for compassionate, continuous support during labor and delivery. A birth doula helps you feel empowered, informed, and calm throughout one of life’s most profound moments. They provide comfort measures, advocacy, and reassurance to make your birthing experience as positive and peaceful as possible. Whether you’re planning a hospital birth, home birth, or birthing center experience, a birth doula is by your side every step of the way.

Find out more about our Doula Services and how our experienced team can support you throughout your pregnancy and birth journey.

Our comprehensive background
check and vetting process:

Conducting a comprehensive background check and vetting process for a Caregiver is essential, as they play a critical role in providing physical, emotional, and educational support to parents during childbirth and postpartum. Our vetting process ensures the Caregiver is qualified, trustworthy, and a good fit for your family.

Verify Education & Certification

Verify Work History & References

Assess Medical & Safety Knowledge

Check Social Media, Online Presence

Run a Criminal Background Check

Conduct an In-Depth Interview

Finding the right fit for your family isn’t a task you need to take on alone

expert baby care

Understanding what Mom needs is something we pride ourselves in at The Cradle Company. No two moms are created equal, and no two caregivers are either. With over a decade of experience working with new moms, we think we can help you find the perfect fit.

Our Standards of Care

loving joy filled care

The Cradle Company’s mission is to support families in a space free of judgment; to provide resources and evidence-based education that will enrich and empower relationships between parents and their children

It is our vision to help foster a loving, joy filled environment, assist in bringing families balance, structure, guidance and harmony, and pave the way in mentoring children in their earliest stages of development with empathy, love, and kindness.

We Empower Parents​

support you can trust

It is essential that all members of our team agree to keep these ideals alive in interactions and practices with clients. We personally verify that our caregivers have the latest information about baby care, child development, and maternal wellness.

All our caregivers are CPR/First Aid certified and specifically trained to help and educate in the areas of diapering, cord care, bathing, reading baby’s cues, breastfeeding and establishing healthy sleep habits with infants.

What Others Say

Natalie Manuel Lee

Emily King

Julia Stiles

FAQ

postpartum services

We believe that nurturing and support of parents is great at any time, but most of our clients connect with caregivers during their pregnancy and in the three months after they bring home a new baby.

We are proud to say that we don’t serve a “typical family”. We have clients of varying socio-economic status, national origin, sexual orientation, and differing types of kinship and family dynamics. Though most of our clients use our postpartum care services when their little one are 0-6 months of age.

A postpartum doula first and foremost is there to be an extra pair of hands. They also provide expert non-medical advice, essential baby care education, info related to safety precautions most important to new families, breastfeeding support, help with creating a routine for the family, and some even help to integrate siblings into the care of the new baby.

Baby sleeping after lactating
Pediatric Sleep consultation

We provide simple and caring sleep advice with parents’ and babies’ emotional and attachment needs in mind. 

Postpartum Doula
We provide calm, expert support to help you heal, regain your strength, and confidently adjust to motherhood.
 
Newborn Care Specialist

We offer trusted newborn care that brings calm, guidance, and reassurance to your first weeks at home.